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Tuesday, August 27, 2013

Make Money, Ask yourself the right questions.

In the internet marketing business there are many resources that we have at our disposal to reach out to people throughout the world. Sometimes we as marketers take a shot gun approach instead of analysing who our target market is and what it is they want. By asking a few simple questions we can narrow down to who it is we should be marketing.
What kind of people are you trying to reach? As a network marketer and business person, at this point, you should already know the type of people that your services are directed to. You see them constantly, they are usually in contact with you, and that will tell you what kind of person they are and how you can treat
them. That being said, if you look at your business from a historical perspective you can break down certain demographics. For instance, age, sex, country of origin, education, and yearly income. You can also break them down the demographics from source. What list generated the most interest? Did they originate from a FB page or was it a banner ad. This type of information will help you determine your target market.

What are they looking for? What is the final goal they are after based on the service you provide? What feeling are they trying to reach with it? Do they need it to feel happy or safe? Are they looking for an alternate lifestyle? Do they need it to survive? When you are targeting your demographic maybe these are the questions your marketing should answer.

What do you actually do for them? Are you offering your clients or members the opportunity to improve their lives or their businesses? What is your vision?

What kind of information would they be interested in knowing and pay for? You already know the needs of your customers; you know exactly what kind of information will be highly helpful to them in order to help them to satisfy those needs. Now match those needs with what your products and tools offer.

How would they like to reach that content?Is it Video, Audio, Written, or Blogging? This is important to know. You may just think about it. Think on their limitations to read, hear, watch or use the computer. If they can do all those things then you can just ask them.

What are your competitors offering to your audience? In the marketing world it is very important to study the competition that targets your exact audience. What do they generally offer? What things do they offer that you don’t? Do they have more clients? Do they work additional hours? Do they cover a lot more needs than you?

Can you offer a better service/product than your Competitors? Once you know everything about your successful competitors, don’t just offer the same thing. Use your personal touch plus a lot more great things that they are not offering. You can have special offers, free samples, free call consultation, special discounts, etc.

When you do your marketing ask yourself these questions and then make money using the internet. If this was helpful please feel free to +1 this article. If you would like more information about what I do feel free to sign up for my email and video series by clicking the link below.



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